Our services
How we do it
How to create brand equity
Together we set the foundation of an agile system to grow your brand and business in a competitive market environment.
Positioning
Successful brands are characterised by a clear positioning and narrative that will leave a lasting impression. This is how a good product becomes an unmistakable brand personality.
HOW TO
- Strategy & S.H.I.F.T Model
- Value proposition
- Insight-4-Innovation
- Internationalisation
- “Secret Sauce” team culture
Structuring
Whether you want to reduce budgets, increase margins or face big changes: How to create more impact with less? Focus! Restructuring your business helps to create space for growth and is the base of a turnaround.
HOW TO
- Lead generating & conversion
- Increase traffic & frequency
- Content & SEO strategy
- CRM & loyalty program
- F.Y.S. approach
Digitising
Consumer experiences start online and do not conclude with the final purchase. Relevant services and personalised dialog create equity. Customer data helps to increase revenue and customer lifetime value.
HOW TO
- Community & social commerce
- POS & digital experience
- Campaign & performance
- Web & digital ecosystem
- Booking & payment funnel
Our success stories
Digital Transformation
Fitness First
Private Label Repositioning
Görtz
Positioning & Customer Experience
Cyberport
Digital Community Roadmap
Red Bull
Digital Franchise System
Purobeach
Pure Online Player
ruf
Clients
What clients say about us
“A brilliant marketeer”
“At L’Oréal Oliver was able to build a turn around plan and make Fructis the most successful new brand at this time. Oliver is a brillant marketeer, an outstanding team player and knows how to make people work and succeed together. A great guy to work with! “
Member of the Executive Committee, Beiersdorf AG
“Curious thinkers”
“Oli and his band of curious thinkers and creatives were invaluable at Fitness First as our transformation went from physical to digital. Oli is always worth his place in the room when I am at a brand business.“
Director, Deloitte UK, before Fitness First Global
“Visionary leader”
“Oli is the perfect Plug-and-Play-CMO and visionary business leader who blends innovative thinking with a hands-on attitude to help brands grow… a perfect fit for leaders who need a hand in transforming their business.“
Geschäftsführer, Frankfurter Brauunion, before CEO Universal Media DACH
“Gets things done”
“Oliver is a digital transformation strategist who gets things done and makes brands perform better with his exerptise & out of the box thinking. I highly recommend Oliver in the area of digital & brand building.”
Strategy Director IQOS, before VP EMEA Amer Sports
“Direct-2-consumer strategist”
“Oli and his team have helped ruf in the digital transformation which led to the turnaround. Oli is a top marketeer, direct-2-consumer strategist and pragmatic executer. He takes teams well on board and delivers results. If you want to position, digitise or rethink your brand, you are in good hands with 2bc.“
Thomas Korbus
Founder ruf Jugendreisen
“Major strategic initiative”
“Oliver and his 2bc team developed and implemented a major strategic initiative at Cyberport. Oliver’s great strategic experience, combined with hands-on mentality … was crucial to its success. It is still a foundation of the current success of Cyberport.“
Managing Director, Cyberport Gmbh
ADDRESS
Calle de la Victoria 4, 1° 07001
Palma de Mallorca Spain
CONTACT
DE: +49 162 577 2587
ES: +34 871 115 957
ES: +34 644 388 100
hello@2becontinued.de
STALK US
Oliver Eckart | LinkedIn