Our services




How we do it

How to create brand equity

Together we set the foundation of an agile system to grow your brand and business in a competitive market environment.


Successful brands are characterised by a clear positioning and narrative that will leave a lasting impression. This is how a good product becomes an unmistakable brand personality. 


  • Strategy & S.H.I.F.T Model
  • Value proposition
  • Insight-4-Innovation
  • Internationalisation
  • “Secret Sauce” team culture


Whether you want to reduce budgets, increase margins or face big changes: How to create more impact with less? Focus!  Restructuring your business helps to create space for growth and is the base of a turnaround. 


  • Lead generating & conversion
  • Increase traffic & frequency
  • Content & SEO strategy
  • CRM & loyalty program
  • F.Y.S. approach


Consumer experiences start online and do not conclude with the final purchase. Relevant services and personalised dialog create equity. Customer data helps to increase  revenue and customer lifetime value. 


  • Community &  social commerce
  • POS & digital experience
  • Campaign & performance
  • Web & digital ecosystem
  • Booking & payment funnel

Our success stories 

Digital Transformation
Fitness First
Private Label Repositioning
Positioning & Customer Experience
Digital Community Roadmap
Red Bull
Digital Franchise System
Pure Online Player


What clients say about us

“A brilliant marketeer”

“At L’Oréal Oliver was able to build a turn around plan and make Fructis the most successful new brand at this time. Oliver is a brillant marketeer, an outstanding team player and knows how to make people work and succeed together. A great guy to work with! “

Vincent WarneryMember of the Executive Committee, Beiersdorf AG

“Curious thinkers”

Oli and his band of curious thinkers and creatives were invaluable at Fitness First as our transformation went from physical to digital. Oli is always worth his place in the room when I am at a brand business.

Mark HutcheonDirector, Deloitte UK, before Fitness First Global

“Visionary leader”

Oli is the perfect Plug-and-Play-CMO and visionary business leader who blends innovative thinking with a hands-on attitude to help brands grow… a perfect fit for leaders who need a hand in transforming their business.

Sven WeisbrichGeschäftsführer, Frankfurter Brauunion, before CEO Universal Media DACH

“Gets things done”

“Oliver is a digital transformation strategist who gets things done and makes brands perform better with his exerptise & out of the box thinking. I highly recommend Oliver in the area of digital & brand building.”

Markus Ense Strategy Director IQOS, before VP EMEA Amer Sports

“Direct-2-consumer strategist”

“Oli and his team have helped ruf in the digital transformation which led to the turnaround. Oli is a top marketeer, direct-2-consumer strategist and pragmatic executer. He takes teams well on board and delivers results. If you want to position, digitise or rethink your brand, you are in good hands with 2bc.“

Thomas Korbus

Founder ruf Jugendreisen 

“Major strategic initiative”

“Oliver and his 2bc team developed and implemented a major strategic initiative at Cyberport. Oliver’s great strategic experience, combined with hands-on mentality … was crucial to its success. It is still a foundation of the current success of Cyberport.

Helmar HippManaging Director, Cyberport Gmbh

Calle de la Victoria 4, 1° 07001 
Palma de Mallorca Spain

DE: +49 162 577 2587
ES: +34 871 115 957
ES: +34 644 388 100

Oliver Eckart | LinkedIn