Who we are


We are a consultancy  & agency of brand makers, rule breakers and digital experts. We create brands and find solutions focused on consumer lifestyle and leisure – direct-2-consumer mindset. We provide strategies and their implementation all from one source. For 10 years we have been transforming SMEs with the expertise from big brands.



Since 2011 we have been supporting our clients in their transformation process with our combined consulting & agency approach. We are passionate about brands & innovation, we take pride in knowing how to listen, and optimise client’s structures with our expertise in digitising brands & commerce platforms.

We started with 3 international clients in 3 countries: Fitness First UK & GER, Camper Spain and an eCommerce start up habitissimo.com, that made a great exit story. Since then our portfolio and expert team network grew triumphantly. 2becontinued.

In 2013 we moved into our beautiful office and it became a resourceful hub of inspiration and visionary concepts for our clients and partners. We believe in creative destruction. This is also the place where concepts like  “climate leadership council” started.

“Love your costumers, build a brand ecosystem.”
Oliver Eckart, CEO


Not just an office space

We love to work in a creative and productive environment. In Palma we found this historic building – an enlightening office space – that enables us to think and produce innovative concepts, thoughts & stories. 

2BC Team

Cracking the code 


CEO & Co-Founder

“Great brands are made from great experiences and unexpected stories.”


Marketing & Digital

“The new normality asks for a new structure. ‘Business as usual’ costs revenue and clients.”


Managing Director & Co-Founder

Co-Founder and managing director of 2becontinued

“People buy into stories, not just products.”


Communication & Costumer Happiness

“Costumers will love your brand, if your employees love it.”

Amy Lily

Social Media

“It´s so me.”



Co-Founder and managing director of 2becontinued

“The 2BC crew fixes my sh… every day.”


Consultant & Copy

“You want a strong brand? Be real!”


Motivation Manager

Co-Founder and managing director of 2becontinued

“Wake up. Do it now. Not later.”


IT & Co.

Co-Founder and managing director of 2becontinued

“The threat of retail is not ecommerce, but the absence of a digital experience at the point of sale.”

Calle de la Victoria 4, 1° 07001 
Palma de Mallorca Spain

DE: +49 162 577 2587
ES: +34 871 115 957
ES: +34 644 388 100

Oliver Eckart | LinkedIn