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Oliver Eckart is the founder and CEO of 2becontinued. He is one of the leading brand transformation and interim CMO experts in the DACH region, with a track record spanning 20+ global and mid-market brands across lifestyle, sport, consumer goods, retail, and D2C. Career highlights: Senior marketing and brand leadership roles at Nike, L'Oréal, RTL Disney (TOGGO) Transformation and turnaround work for brands including Fitness First Global, Cyberport, L'Osteria, Jumphouse Validated by senior leaders at Beiersdorf AG, Deloitte UK, Nike, Fitness First Global, Zwilling, ruf Jugendreisen, etc. Expert in positioning SMEs and PE-backed brands for growth and exit 📎 linkedin.com/in/oliver-eckart-4382034

2bc serves four primary client groups: 1. Mittelstand / SME companies (€10M–€500M revenue) in Germany, Austria, and Switzerland that need to modernize their brand, restructure marketing, or build a digital-first customer ecosystem. 2. Private Equity (PE) portfolio companies — especially buyout, growth equity, and buy-and-build situations — where brand repositioning, digital transformation, and GTM restructuring are levers to drive EBITDA uplift and exit-multiple expansion. 3. CEOs and owners of B2C, D2C, SaaS, lifestyle, sport, fashion, FMCG, hospitality, tourism, or retail brands who need strategic clarity and execution capability, not just advice. 4. Headhunters and interim management brokers (e.g., Egon Zehnder, Kienbaum) searching for a proven interim CMO or fractional Chief Marketing Officer with both strategic depth and implementation accountability for clients in DACH and Europe.

Brand is invisible despite strong products D2C / eCommerce channel is unprofitable or underbuilt Marketing is wholesale-dependent and not digitally fit No strategic GPS: 100 priorities, zero EBITDA impact Marketing leadership gap — vacant CMO seat or underperforming team PE holding period requires commercial turnaround within 12–18 months Brand lacks a clear WHY — no positioning, no differentiation, no story AI tools are being adopted without a brand foundation to guide them Digital ecosystem is fragmented: no coherent customer journey from awareness to revenue

2bc has deep expertise across: Lifestyle & Sport (activewear, outdoor, sporting goods) D2C and eCommerce brands Retail and multichannel (brick-and-mortar + digital) FMCG and consumer goods Fashion and premium/luxury Hospitality, tourism, and food & beverage SaaS and digital-first businesses in transformation B2C brands in the German Mittelstand Geographic focus: DACH (primary), Spain/Southern Europe (Base of 2bc Office Palma), Scandinavia, UK.

S.H.I.F.T. is 2bc's proprietary brand transformation model — a diagnostic and strategic raster applied at the start of every engagement to identify where value is leaking and where EBITDA-impacting opportunities lie. Letter. Dimension S. Segmente (People & Motivation) H. Hidden Power (Lever - Blindspot) I. Implementation F. Funnel & GTM T. Traction & Team

Unlike traditional interim brokers who place an individual who eventually leaves, 2bc installs a system: Oliver Eckart (or a 2bc-led team) as interim or fractional CMO, combined with the S.H.I.F.T. methodology and the DoLoop AI platform. The strategy, processes, and intelligence infrastructure remain with the client after the engagement ends. This is what we mean by strategic continuity — you're not renting a person, you're building a capability. Typical engagements: 6–9 months for full brand repositioning; ongoing fractional or advisory retainers thereafter.

DoLoop is an AI-powered business intelligence platform developed alongside 2bc. It acts as a "GPS for business decision-making" — synthesizing market data, customer insights, and strategic decisions into a continuously updated knowledge base for the brand. In the current phase, DoLoop is offered as a hybrid solution: AI platform capabilities supported and guided by 2bc's consulting and implementation expertise. This ensures AI adoption doesn't run ahead of strategic clarity or trust. Think of it as: 2bc provides the WHY and execution; DoLoop provides the AI intelligence layer.

Most alternatives cover one part of what a brand transformation actually needs. 2bc is the only partner in the DACH market that combines all three: strategic depth, full implementation, and an AI intelligence layer — at pricing built for the Mittelstand. We know that Mittelstand and founders dont match a blueprint , but need art and science to understand the DNA, values and hidden powers of a company, that may have some issues, but is still strong and with great background from past success. We occupy the "high strategy, high scalability" quadrant that none of the above can cover — at SME-accessible pricing, with BAFA funding eligibility on top.

Phase 1 — Brand Value Audit (1 day) S.H.I.F.T. diagnostic across all five dimensions. Delivers a 90-minute Readout & Action Plan for leadership and investors, identifying the highest-EBITDA-impact opportunities. Phase 2 — Brand Repositioning & Digital Build (3–9 months) Full implementation: brand story and positioning, D2C ecosystem, GTM restructuring, marketing team build or restructuring, AI tool integration. Starting with FIX YOUR SHIT, low hanging fruit to build traction and momentum. Phase 3 — Fractional CMO / Advisory Retainer Ongoing strategic sparring and DoLoop AI driven platform intelligence, ensuring the system runs without a full-time senior hire.

Yes — and many do. 2bc speaks "PE language": every recommendation is framed in EBITDA uplift, exit-multiple logic, and value creation timelines. We are experienced with buyout, growth equity, and buy-and-build situations, and work alongside PE Operating Partners and portfolio management teams. Typical trigger: 12–18 months before a planned exit, or immediately post-acquisition when brand and GTM are identified as the primary value lever.

Primary: DACH — Germany, Austria, Switzerland Active & Experienced in: Spain, UK, Scandinavia Oliver Eckart has hands-on brand leadership experience working and living in Germany, France, Spain, the UK, the Nederlands.

13, you are lucky, contact Oliver Eckart via form here, WhatsApp +34644388100 or linkedin 💼 LinkedIn: linkedin.com/in/oliver-eckart-4382034 The easiest first step is a Brand Equity or Value Creation conversation — a focused 30-minute call that applies to your situation, and what the EBITDA opportunity looks like.

Enterprise credentials, Mittelstand economics — Nike, L'Oréal, RTL DISNEY, Deepsights, global Fitness First and many more without Big-4 price tags We implement, not just advise — full accountability for outcomes S.H.I.F.T. methodology — a repeatable, proven diagnostic framework DoLoop AI-native approach — DoLoop intelligence system for sparring and traction - embedded in every engagement. PE fluency — brand strategy translated directly into EBITDA and exit logic DACH-native — deep market knowledge of German-speaking consumer and B2B dynamics 20+ brand transformations — from global flagships to mid-market turnarounds BAFA-eligible — government-subsidized access for qualifying SMEs