Urban Drivestyle
Master fundamentals to build a community brand for growth & efficiency
The brief
Leadership + Growth
Rentability and Growth
Brand Positioning
Global Community & Cooperations
Performance goals – Sales Dach & Brand
Franchise, Showroom, Retail and Partnerships
The vision & result
From Start up to Scale up
The tasks:
Introducing new brand, services, colours and customisation to create a consumer centric product portfolio.
Creation of an affiliate program as part of the owner journey incl. safety features and an app.
Repositioning the brand and look & feel incl. bikes, social, website and POS. New content strategy, CMS, CRM and web UX (gallery, shop.app, funnel , a simplified menu, bike colours, new graphic design elements.
Building partnerships (e.g. Snipes, McDonalds, Madeone, Cleanwave, hotels, bike rentals). First flagship showroom as pilot for international retail partnerships in Berlin, Palma, Paris, Amsterdam and Taiwan – as a start.
Creation of a growth plan, investor narrative & pitch, campaigns connected to performance and UD’s social ecosystem.
Private Label Optimisation & Campaign
Görtz
Pure Online Player
ruf
Positioning & Omnichannel Experience
Cyberport
Digital Community Roadmap
Red Bull
Brand Franchise System
Purobeach
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ADDRESS
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CONTACT
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ES: +34 871 115 957
ES: +34 644 388 100
hello@2becontinued.de
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Oliver Eckart | LinkedIn