ruf youth travel

Direct-2-consumer strategy leads to turnaround and makes ruf the N°1 player in Europe.



The brief

Direct-2-Consumer Strategy 

  • Client segmentation and customer lifetime-analysis 
  • Digitize and launch the sales platforms from web to whatsapp to replace agency & catalogue
  • New brand positioning incl. logo and social media campaign


    The vision & result

    Online Player N°1

    2becontinued has supported ruf Jugendreisen in their repositioning and digital transformation. With its new direct-to-consumer strategy, ruf managed the turnaround and shift from agency sales to a pure online player. Specific projects were new positioning incl. logo, customer-centric optimisation of the product portfolio, concept development of their new digital platform incl. UX, online booking platform, and social media campaign. Today CRM and data-supported processes enable direct customer acquisition more efficiently and increase the customer lifetime value.

    With its team & community concept, the premium youth travel provider ruf keeps its promise: the “best summer of your life” safe and fun. Price-aggressive low budget competitors therefore no longer prevail and leave the market. Ruf’s digital platforms and events create a sustainable travel experience that goes far beyond the vacation period. Ruf creates a value-driven community experience for teenagers and young holidaymakers, who not only come back, but leave the highest satisfaction and referral rates in the market.

    “Oli and his 2bc team have helped ruf in the digital transformation that led to the turnaround. Oli is a top marketeer, Direct-To-Consumer strategist and highly pragmatic go-getter. He integrates the teams and gets things done. If you want to re-position, digitise or rethink your business, I highly recommend Oli.” Thomas Korbus, Founder of ruf jugendreisen

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    Calle de la Victoria 4, 1° 07001 
    Palma de Mallorca Spain

    DE: +49 162 577 2587
    ES: +34 871 115 957
    ES: +34 644 388 100

    Oliver Eckart | LinkedIn