by Oliver | Apr 25, 2022
Snipes Brand Expansion beyond Footwear & POS The brief “Switching gears” with Urban Drivestyle E-mobility collaboration with Urban Drivestyle.New target groups & communities.Storytelling for e-commerce & POS. Street culture goes urban e-mobility....
by Oliver | Dec 1, 2021
Urban Drivestyle Master fundamentals to build a community brand for growth & efficiency The brief Leadership + Growth Rentability and Growth Brand Positioning Global Community & CooperationsPerformance goals – Sales Dach & Brand Franchise,...
by Oliver | Aug 10, 2020
Fitness First Sustainable growth of member lifetime value after digitising client experiences beyond the club The brief Digital Transformation Digital transformation of Fitness First globally in a category with a devaluated offer and price battles ...
by Oliver | Aug 10, 2020
Cyberport Service positioning of the omnichannel retailer Cyberport in a market of giants like Amazon & Mediamarkt Saturn leads to a sustainable double digit growth on all sales platforms. The brief Full-Service Positioning Event based customer...
by Oliver | Aug 10, 2020
Görtz Digital campaigns & repositioning of its private label portfolio increased traffic, sales & margins. The brief Digitisation & Repositioning Client segmentation and analysis of their potential Digitisation of marketing- and sales concepts...
